**gô // allie** @u2764 · Apr 28, 2017, 10:37

**gô // allie** @u2764 · Apr 28, 2017, 10:37

gô // allie @u2764

I think about UNIQLO's CALENDAR app a lot
https://appsto.re/us/cIzMv.i

**gô // allie** @u2764 · Apr 28, 2017, 10:41

**gô // allie** @u2764 · Apr 28, 2017, 10:41

You might ask what UNIQLO CALENDAR has to do with more personal and de-branded social media, to which I would reply,

everything

**gô // allie** @u2764 · Apr 28, 2017, 10:44

**gô // allie** @u2764 · Apr 28, 2017, 10:44

It's not about not having a #brand. It's about having a #brand that is not about selling yourself to others, but communicating deep truths about yourself and your experience in a way that promotes understanding and connection.

**gô // allie** @u2764 · Apr 28, 2017, 10:55

**gô // allie** @u2764 · Apr 28, 2017, 10:55

People hate on brands because they can't imagine brands outside of capitalism, but consider: They actually predate it. A brand is a mark of ownership and of personal agency. Marketing is simply the task of making yourself known to others.

**gô // allie** @u2764 · Apr 28, 2017, 10:55

**gô // allie** @u2764 · Apr 28, 2017, 10:55

I always think of this Halsey interview when I get talking about things like this, because I think she says some stuff that's really on-point: https://www.popjustice.com/articles/halsey-interview-i-dont-believe-people-who-say-theyre-themselves-all-the-time/139218/ https://icosahedron.website/media/e5KIyeVwtyUZJoYN0nU

**gô // allie** @u2764 · 2017-04-28T10:59:20Z

gô // allie @u2764

This is how I can love branding and marketing even as I hate on capitalism, lol. I think there's room for an incredibly personal approach to the art of making yourself known.

Apr 28, 2017, 10:59 · Amaroq · 0 · 3