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“here at legos, we prepare your childrens for success later in life, by presenting them with a wide variety of career role models to which they might aspire, like ‘Jetpack Man,’ ‘Pirate,’ and ‘Rock Raider’”
Remember that one Rock Raider chick she was badass.
When I grow up I want to be a Bionicle.
People bashed LEGO for introducing girl-centric sets but arguing that a product line that had been designed around boys for over a decade wasn't already gendered is just a different kind of patriarchy imo.
@u2764 I agree that I want ostensibly feminine Lego sets to exist but the real issue is assigning gender roles to the toylines in ads. Like ideally Mattel should sell Barbies to boys too
LEGOs® Careers for Boys™: Policeman, construction worker, train engineer 😩
LEGOs® Careers for Girls™: Small business owner, princess, dragon 😍